Three common ways companies talk about themselves too much You know that person who loves to talk about themselves, but never seems to really listen? Or the college lecturer who doesn’t seem to notice that the class is falling asleep? Well, a lot of companies are like that too. If you’re talking about yourself too [...]
Please don’t make me use these buzzwords
In the words of one of my favorite Chicago Tribune columnists, Buzzwords are Evil and Must Be Stopped (PS they will make you pay to read this, unless you subscribe to the Trib). The article reminded me of all the buzzwords that I never, ever, want to use, so I’m providing a list of my favorites. [...]
So What?
That’s what you ask yourself when you read an ad or marketing copy. Why else read it? If the writing is good, you’ll think, “I totally agree!” or “I wish I knew that earlier!” or, best of all, “I need to buy that now!” That’s why “so what?” is such an important question for writers. [...]
