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Recent blog posts

Three ways to make boring information interesting

As a B2B writer, I can’t lie and say that I write about the most exciting stuff for most people. Healthcare policy. Woo hoo! Technology case study! Yeah! While it may be interesting to my clients and me, I’ve got to accept that most people’s eyes glaze over about these subjects. Here are a couple […]

Free cheat sheet for conducting a case study interview

I write a lot of B2B case studies, which means I conduct a lot of interviews with customers and experts. Here’s a basic set of questions I usually ask, which helps me form a kind of chronological story that I eventually turn into a case study. Feel free to use them, or add your questions […]

It’s not all about you…

Three common ways companies talk about themselves too much You know that person who loves to talk about themselves, but never seems to really listen? Or the college lecturer who doesn’t seem to notice that the class is falling asleep? Well, a lot of companies are like that too. If you’re talking about yourself too […]

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egimbel@finepointwriting.com