That’s what you ask yourself when you read an ad or marketing copy. Why else read it? If the writing is good, you’ll think, “I totally agree!” or “I wish I knew that earlier!” or, best of all, “I need to buy that now!” That’s why “so what?” is such an important question for writers. [...]
How to know when your content gets stale
I was working on my own website the other day, and I got in touch with a producer to see if he had this old video we worked on together so I could include it on my writing samples page. In addition to writing business materials and web content, I also write video scripts and [...]
