Once you’ve got people to your website, how do you make them stay? Give a clear, concise answer to a problem or promise right at the beginning. Don’t dance around it. This would be the fancy hotel equivalent of offering guests quick, efficient and courteous service. And really, it’s just plain polite. That’s what I’ve learned writing for a [...]
Got opinions? 3 reasons to write business product reviews
Have you written product reviews for your company’s blog or for a trade magazine? For both B2B and B2C companies, it’s a smart tactic that makes you look like an expert and gets you found by targeted customers. Those products and resources you use every day? The stores you go to? The ones you hate [...]
Two powerful, free SEO tools for business blogs
Search Engine Optimization (SEO) is critical for a business blog. With hundreds — possibly thousands — of blogs and Web sites competing for the same audience, the words you choose as your keywords are critical to get your content to the top of the heap. Here’s a few free SEO tools that can help you [...]
See Jane Blog Part III: How to Create a Search Engine Optimization Strategy for a Business Blog
If you’ve been following along, you know that Jane Hamill and her company, Fashion Brain Academy, help fashion designers on the business side of things. After tackling some business blog basics (Part II), we started to work on keyword selection and a search engine optimization strategy. As I discussed with Jane, there are two main [...]
Two more smart ways to promote your business blog
I just posted on article marketing — but wanted to pass along two of instructive recent posts that had more smart ways to promote your blog, one by getting more backlinks and the other by using StumbleUpon. Great video on backlinks Once you’ve found your niche for your business blog, wouldn’t it be nice if [...]
What you should know about article marketing – and will it help your blog?
Article marketing is an effective way for you to get more traffic to your blog by increasing links to your site on the Web. How does it work – and do you need to do it? What is article marketing? Article marketing is a method to get articles that you’ve written posted and re-posted on [...]
Tiny tweaks that will make your business blog better
For experienced bloggers this is basic information. For those starting out, or looking to retool their business blog to get more readers or keep their attention, see if you need to make any of the tweaks below. I’m working with a couple of blogs now (thanks guys!), and besides the big stuff (content that connects [...]
Say what? Google Keyword Tool not so great
Google announced its keyword tool no longer gives you access to ALL the search terms people use, just the data Google wants you to see. So how should you find keywords now? While this may be old news to many deep in SEO-land, it’s breaking news to me: Google AdWords Keyword Tool, a free resource [...]
So why don’t you have a business blog?
There are a millions reasons why your company doesn’t have a blog — or why you haven’t kept it up, or why you hate writing posts. Even when you know that good business blogs increase Web site traffic and customer acquisition. What are your reasons? 1. What if they don’t like me (and say bad [...]
Fact: Business blogs increase Web traffic
Statistics prove it: If you are working the mojo of your business blog you get more links, more exposure and more customers. Need evidence? Read on. Today, various bloggers are writing on the topic, “Are bloggers as important as bloggers think they are?” One of my favorite bloggers, Paul Anater of Kitchen and Residential Design wrote a [...]
