reader questions

Reader question: “I can’t come up with one idea for my blog!”

December 15, 2010

It’s not easy to come up with blog ideas in a vacuum, so readers are welcome to write in for free business blog ideas. Lola is in a crowded field (and she knows it) – selling online marketing e-books and tutorials to making money. But although she can come up with book contents, she’s having [...]

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As a B2B writer, I can’t lie and say that I write about the most exciting stuff for most people. Healthcare policy. Woo hoo! Technology case study! Yeah! While it may be interesting to my clients and me, I’ve got to accept that most people’s eyes glaze over about these subjects. Here are a couple […]

Free cheat sheet for conducting a case study interview

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It’s not all about you…

Three common ways companies talk about themselves too much You know that person who loves to talk about themselves, but never seems to really listen? Or the college lecturer who doesn’t seem to notice that the class is falling asleep? Well, a lot of companies are like that too. If you’re talking about yourself too […]

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egimbel@finepointwriting.com