A student walked into a classroom and taped up the entire front of the room with plastic sheets. When the rest of the class came in, she started her presentation by hurling a rotten tomato at the front of the room, where it splattered and disintegrated. And then she said, “This is what happens when [...]
Four tools to help you walk in your customers’ shoes before you write
The best kind of marketing writing helps readers solve problems…it says, “how can I help you?” But what if you’re not quite sure what your customers’ problems are…or what they would dream up if they could describe their ideal product? Some of these answers you know just from being in business. But here’s a couple [...]
Got opinions? 3 reasons to write business product reviews
Have you written product reviews for your company’s blog or for a trade magazine? For both B2B and B2C companies, it’s a smart tactic that makes you look like an expert and gets you found by targeted customers. Those products and resources you use every day? The stores you go to? The ones you hate [...]
Never be stuck again – here’s 50 FREE business blog ideas
This is better than free cake. If you are trying to come up with ideas for your business blog, I’ve done the work for you wirh this free report. It’s 50 Business Blog Ideas. These are more than one-offs. They’re thought-starters: idea-generators you can come back to again and again. You also can use this [...]
Stuck? 10 thought starters to generate great business blog ideas
“What do I write about?” I hear this question a lot from people who are trying to maintain a business blog. Here’s some tactics to get your thoughts flowing and help generate a few ideas. Maybe you haven’t written anything anything your business blog for a while because you don’t know what to write about. You’re [...]
Don’t give up your blog for other social media
On For Bloggers, By Bloggers, Aaron Lee has an article I completely agree with: 5 Reasons Not to Give Up Your Blog Because of Twitter. The nugget of the article is that Facebook and Twitter are nice, but your blog or Web site is WHERE YOU MAKE MONEY, so THAT’s where you should focus your efforts. [...]
Do you make these common headline mistakes?
Are your headlines working for your business blog? Are they luring in readers, or are potential clients skipping your posts because of them? Headlines the first chance you have to reel in customers. If you’re like me, you scan headlines and read what seems interesting to you. And, if you’re also like me, you get [...]
Reader question: “I can’t come up with one idea for my blog!”
It’s not easy to come up with blog ideas in a vacuum, so readers are welcome to write in for free business blog ideas. Lola is in a crowded field (and she knows it) – selling online marketing e-books and tutorials to making money. But although she can come up with book contents, she’s having [...]
Two more smart ways to promote your business blog
I just posted on article marketing — but wanted to pass along two of instructive recent posts that had more smart ways to promote your blog, one by getting more backlinks and the other by using StumbleUpon. Great video on backlinks Once you’ve found your niche for your business blog, wouldn’t it be nice if [...]
Free business blog ideas!
The more you blog, the better your chances of attracting new customers. Are you having trouble coming up with ideas for blog posts? There’s a million great tips on coming up with blog post ideas – like this one I just read – but sometimes there’s nothing better than a little brainstorm session. If you [...]
