The other day, a client sent out two e-mails. The first was opened by 232 people, the second by 332! Can you help figure out why? E-mail 1: “Starting today, I’m offering GROUP consulting” Opens: 232 E-mail 2: “Awwwww shoot!” Opens: 332 So, exactly 100 more people opened e-mail #2, which was really just dashed [...]
Don’t give up your blog for other social media
On For Bloggers, By Bloggers, Aaron Lee has an article I completely agree with: 5 Reasons Not to Give Up Your Blog Because of Twitter. The nugget of the article is that Facebook and Twitter are nice, but your blog or Web site is WHERE YOU MAKE MONEY, so THAT’s where you should focus your efforts. [...]
Do you make these common headline mistakes?
Are your headlines working for your business blog? Are they luring in readers, or are potential clients skipping your posts because of them? Headlines the first chance you have to reel in customers. If you’re like me, you scan headlines and read what seems interesting to you. And, if you’re also like me, you get [...]
Why you should give content away free (and ways to make it easier)
By the nature of a blog, you’re giving away a lot of information for free. How can that possibly help your business — and how can you turn those visitors into paying customers? Here are some ideas for creating free content while keeping the good stuff for those who pay. It’s OK to give [...]
Two more smart ways to promote your business blog
I just posted on article marketing — but wanted to pass along two of instructive recent posts that had more smart ways to promote your blog, one by getting more backlinks and the other by using StumbleUpon. Great video on backlinks Once you’ve found your niche for your business blog, wouldn’t it be nice if [...]
What you should know about article marketing – and will it help your blog?
Article marketing is an effective way for you to get more traffic to your blog by increasing links to your site on the Web. How does it work – and do you need to do it? What is article marketing? Article marketing is a method to get articles that you’ve written posted and re-posted on [...]
Free business blog ideas!
The more you blog, the better your chances of attracting new customers. Are you having trouble coming up with ideas for blog posts? There’s a million great tips on coming up with blog post ideas – like this one I just read – but sometimes there’s nothing better than a little brainstorm session. If you [...]
How to increase traffic, find your blog’s “sweet spot,” and other news from around the Web
I read 1,296 blogs about blogging, so you don’t have to. 1. Canada has business blogs? You betcha. The Toronto Globe & Mail presents us with a four-part series: How to keep your (corporate) blog out of the bunker. You don’t have to read the whole thing, but the article makes the case that business [...]
Tiny tweaks that will make your business blog better
For experienced bloggers this is basic information. For those starting out, or looking to retool their business blog to get more readers or keep their attention, see if you need to make any of the tweaks below. I’m working with a couple of blogs now (thanks guys!), and besides the big stuff (content that connects [...]
