If you know your keywords, here are the best places to use them on your website for search engine optimization (SEO). 1) Webpage title. Each page and blog post on your website needs a unique title which should be 70 characters or less. Usually, the average reader doesn’t notice the page titles because they’re not displayed [...]
How to know when your content gets stale
I was working on my own website the other day, and I got in touch with a producer to see if he had this old video we worked on together so I could include it on my writing samples page. In addition to writing business materials and web content, I also write video scripts and [...]
Is your business writing style working?
Is your business writing style working for you? How do you know if your tone is right? Do you write in long paragraphs or short ones? Write from the first person (“I”)? Stay on the surface, or get into depth? Did you consciously choose your writing style? If it’s not right, do you know [...]
Is Marketing Speak Hurting Your Website?
Have you ever gone to a website and realized you have NO idea what the company does? Do you see phrases like these? “Best-in-class solutions” “Out-of-the-box thinking” “Groundbreaking blah de blah” Me too. As a freelance writer, I admit to using marketing speak in client work (or at least not insisting that clients get rid [...]
Five Ways to Slice-n-Dice a Case Study
The case study is the workhorse of marketing materials. Once you write a good case study, you can use it again and again in multiple formats. Business case studies have it all: they establish your expertise, authority and real-world experience. On a gut level, people just like reading about what other people have done to [...]
How to choose a press release service
I recently wrote a guide posted on Problogger about how to turn a blog post into a press release. If you’re ready to take the next step and promote your release, what are your options? Even experienced PR people debate the best way to publish a release and the best service to use. Some press [...]
Got opinions? 3 reasons to write business product reviews
Have you written product reviews for your company’s blog or for a trade magazine? For both B2B and B2C companies, it’s a smart tactic that makes you look like an expert and gets you found by targeted customers. Those products and resources you use every day? The stores you go to? The ones you hate [...]
How ONE trade article is worth $20K (or more)
Business blogging, tweeting and social media tactics often overshadow the value of a trade print article, which can pay off BIG. While a full-page print ad in a trade magazine can run you upwards of $6,000, getting an article about your business in a trade magazine is worth at least worth 3 times that. Here’s [...]
Two powerful, free SEO tools for business blogs
Search Engine Optimization (SEO) is critical for a business blog. With hundreds — possibly thousands — of blogs and Web sites competing for the same audience, the words you choose as your keywords are critical to get your content to the top of the heap. Here’s a few free SEO tools that can help you [...]
Stuck? 10 thought starters to generate great business blog ideas
“What do I write about?” I hear this question a lot from people who are trying to maintain a business blog. Here’s some tactics to get your thoughts flowing and help generate a few ideas. Maybe you haven’t written anything anything your business blog for a while because you don’t know what to write about. You’re [...]
