I’ve been writing more thought leadership articles these days, and for many people, this is a tough task to get started. You want to write something that shows your expertise and that customers will truly value. Here’s a few thoughts on how to begin the process. First things first: what is a thought leadership article? A thought [...]
The simple secret to get people to stick around on your site
Once you’ve got people to your website, how do you make them stay? Give a clear, concise answer to a problem or promise right at the beginning. Don’t dance around it. This would be the fancy hotel equivalent of offering guests quick, efficient and courteous service. And really, it’s just plain polite. That’s what I’ve learned writing for a [...]
Is your business writing style working?
Is your business writing style working for you? How do you know if your tone is right? Do you write in long paragraphs or short ones? Write from the first person (“I”)? Stay on the surface, or get into depth? Did you consciously choose your writing style? If it’s not right, do you know [...]
Businesses use ghostwriters too!
Most people think of ghostwriters as the invisible people who help celebrities write memoirs. But as a freelance writer, I ghostwrite exclusively for businesses. The pieces I write and the process vary a lot depending on client, budget and subject. Here’s the different ways I approach business ghostwriting. First things first: what is ghostwriting? Ghostwriting [...]
How ONE trade article is worth $20K (or more)
Business blogging, tweeting and social media tactics often overshadow the value of a trade print article, which can pay off BIG. While a full-page print ad in a trade magazine can run you upwards of $6,000, getting an article about your business in a trade magazine is worth at least worth 3 times that. Here’s [...]
