e-mail marketing

Why was e-mail number 2 opened WAY more than number 1?

January 13, 2011

The other day, a client sent out two e-mails. The first was opened by 232 people, the second by 332! Can you help figure out why? E-mail 1: “Starting today, I’m offering GROUP consulting” Opens: 232 E-mail 2: “Awwwww shoot!” Opens: 332 So, exactly 100 more people opened e-mail #2, which was really just dashed [...]

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egimbel@finepointwriting.com