Some informative links for business bloggers today: 9 Lessons from a 2 Year Old Blogger: Maria Killam, a designer and color (or as she says “colour”) expert in Canada, generates a great amount of business from her blog. An interesting tip: she gives away all her advice for free — and I see other designers/businesses doing [...]
Roundup: Best advice for business blogs
Here’s a roundup of my favorite advice for business blogs. Some have how-to’s for making business blogs more effective, and others have essential backup/statistics about how business blogs help increase Web traffic (in case you need to sell the idea to a boss/investor/etc.) I couldn’tve said it better. Five reasons why corporate blogs fail by [...]
Say what? Google Keyword Tool not so great
Google announced its keyword tool no longer gives you access to ALL the search terms people use, just the data Google wants you to see. So how should you find keywords now? While this may be old news to many deep in SEO-land, it’s breaking news to me: Google AdWords Keyword Tool, a free resource [...]
Business blogs that work: Kitchen and Residential Design
Creating a business blog is labor-intensive and building an audience can be slow and frustrating. What are elements of a successful business blog? Here’s one example. Paul Anater, Kitchen & Residential Design I started reading Kitchen and Residential Design when I was — what else? — doing my kitchen. I was searching for countertop recommendations [...]
So why don’t you have a business blog?
There are a millions reasons why your company doesn’t have a blog — or why you haven’t kept it up, or why you hate writing posts. Even when you know that good business blogs increase Web site traffic and customer acquisition. What are your reasons? 1. What if they don’t like me (and say bad [...]
Fact: Business blogs increase Web traffic
Statistics prove it: If you are working the mojo of your business blog you get more links, more exposure and more customers. Need evidence? Read on. Today, various bloggers are writing on the topic, “Are bloggers as important as bloggers think they are?” One of my favorite bloggers, Paul Anater of Kitchen and Residential Design wrote a [...]
Top blog posts and what you can learn from them
Problogger has a great series of case studies where they ask blog authors which were their most successful posts. Here’s a quick summary of top posts and how those lessons can be applied to business or corporate blogs. Simple but effective list Leo Babauata from Zen Habits said his most popular blog post was “10 [...]
SEO tips for bloggers
Just learned a ton about SEO in a short time by attending a video conference for International Freelancer’s Day. I can see I’ve got a ways to go since I’m not quite a corporate blog writer. I’m not going to rehash the seminar — you can find a lot better tips on SEO and keyword [...]
Can boring blog posts be good for business? Yes!
With all the pressure for each blog post to be brilliant to increase Web traffic, I loved the case study about this business blog because the posts were the most boring things I had ever seen! However, they were not boring to the target market, which is the whole point. Newsflash: Aprilaire increases Web traffic [...]
Business copywriting as a business
I’ve been writing for businesses and nonprofits for years while practicing PR. Writing got me into PR at the beginning, and it’s always been my favorite part of any job. I’m moving to becoming a full-time Chicago freelance writer. I am a PR and marketing professional with an MBA, but writing has been my favorite [...]
