President Obama finally released his birth certificate in response to Donald Trump. Businesses need to address loudmouths too. Whether you love the Donald or hate him, he finally got President Obama to release his birth certificate publicly. Some people say Obama shouldn’t have done it at all. I disagree. He should have done it a long [...]
Got opinions? 3 reasons to write business product reviews
Have you written product reviews for your company’s blog or for a trade magazine? For both B2B and B2C companies, it’s a smart tactic that makes you look like an expert and gets you found by targeted customers. Those products and resources you use every day? The stores you go to? The ones you hate [...]
Never be stuck again – here’s 50 FREE business blog ideas
This is better than free cake. If you are trying to come up with ideas for your business blog, I’ve done the work for you wirh this free report. It’s 50 Business Blog Ideas. These are more than one-offs. They’re thought-starters: idea-generators you can come back to again and again. You also can use this [...]
How ONE trade article is worth $20K (or more)
Business blogging, tweeting and social media tactics often overshadow the value of a trade print article, which can pay off BIG. While a full-page print ad in a trade magazine can run you upwards of $6,000, getting an article about your business in a trade magazine is worth at least worth 3 times that. Here’s [...]
Two powerful, free SEO tools for business blogs
Search Engine Optimization (SEO) is critical for a business blog. With hundreds — possibly thousands — of blogs and Web sites competing for the same audience, the words you choose as your keywords are critical to get your content to the top of the heap. Here’s a few free SEO tools that can help you [...]
See Jane Blog Part III: How to Create a Search Engine Optimization Strategy for a Business Blog
If you’ve been following along, you know that Jane Hamill and her company, Fashion Brain Academy, help fashion designers on the business side of things. After tackling some business blog basics (Part II), we started to work on keyword selection and a search engine optimization strategy. As I discussed with Jane, there are two main [...]
Stuck? 10 thought starters to generate great business blog ideas
“What do I write about?” I hear this question a lot from people who are trying to maintain a business blog. Here’s some tactics to get your thoughts flowing and help generate a few ideas. Maybe you haven’t written anything anything your business blog for a while because you don’t know what to write about. You’re [...]
See Jane blog part II: Business blog basics
As you may recall from Part I, I’m working with Jane to make her business blog more effective. She’s got a fantastic blog and Web site that focus on the business of fashion for new and established designers. So, before we tackled the big stuff, here’s what we did… Defined business goals Yep, you can’t start [...]
Why was e-mail number 2 opened WAY more than number 1?
The other day, a client sent out two e-mails. The first was opened by 232 people, the second by 332! Can you help figure out why? E-mail 1: “Starting today, I’m offering GROUP consulting” Opens: 232 E-mail 2: “Awwwww shoot!” Opens: 332 So, exactly 100 more people opened e-mail #2, which was really just dashed [...]
Don’t give up your blog for other social media
On For Bloggers, By Bloggers, Aaron Lee has an article I completely agree with: 5 Reasons Not to Give Up Your Blog Because of Twitter. The nugget of the article is that Facebook and Twitter are nice, but your blog or Web site is WHERE YOU MAKE MONEY, so THAT’s where you should focus your efforts. [...]
