I was working on my own website the other day, and I got in touch with a producer to see if he had this old video we worked on together so I could include it on my writing samples page. In addition to writing business materials and web content, I also write video scripts and [...]
Jane recently posted an article of mine, “Do Fashion Designers Need a Blog?” Even if you’re not a fashion designer, the reasons why blogs help business can apply to you, too. Check it out!
The case study is the workhorse of marketing materials. Once you write a good case study, you can use it again and again in multiple formats. Business case studies have it all: they establish your expertise, authority and real-world experience. On a gut level, people just like reading about what other people have done to [...]
Have you written product reviews for your company’s blog or for a trade magazine? For both B2B and B2C companies, it’s a smart tactic that makes you look like an expert and gets you found by targeted customers. Those products and resources you use every day? The stores you go to? The ones you hate [...]
This is better than free cake. If you are trying to come up with ideas for your business blog, I’ve done the work for you wirh this free report. It’s 50 Business Blog Ideas. These are more than one-offs. They’re thought-starters: idea-generators you can come back to again and again. You also can use this [...]
Problogger has a great series of case studies where they ask blog authors which were their most successful posts. Here’s a quick summary of top posts and how those lessons can be applied to business or corporate blogs. Simple but effective list Leo Babauata from Zen Habits said his most popular blog post was “10 [...]